AD
The Tuesday announcement, officials said, sought to launch Supply Force as part of AD’s value-added services portfolio. The new logo and branding began rolling out on AD’s digital platforms and corporate communications the previous day.
“The new logo references ‘National Coverage,’ representing AD members’ multi-industry reach across the industrial and construction markets they serve, celebrating the strong relationships that AD members foster with their customers and suppliers, and delivering products and services with ‘Local Excellence,’” AD Chairman and CEO Bill Weisberg said in a statement.
AD officials said last week that the newly completed merger added over 80 new associates to the group.
