Amazon Smartphone Ups The E-commerce Game

Amazon launched a smartphone yesterday that can recognize physical objects and automatically add them to your Amazon cart. This video briefly demonstrates the new feature, the next step in e-commerce.

Amazon's "Firefly" feature uses the camera to recognize physical objects - books, video games, food, household products and other items - and gives you the option to buy all that stuff instantly on Amazon. Bezos demonstrated with a collection of objects on a table.

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