Distribution marketing services firm Rivet|MRO announced Wednesday that it has formed a strategic partnership with pricing strategy firm Profit2.
The companies said that their collaboration would combine Rivet|MRO's co-op marketing expertise and strategic services with Profit2's experience in bolstering company profit margins — providing “comprehensive growth solutions” for independent distributors.
"At Rivet|MRO, we are dedicated to helping independent distributors grow through effective co-op marketing and strategic initiatives," Tim Rasmussen, the company’s founder and principal, said in the announcement. "Partnering with Profit2 allows us to provide our clients with a holistic approach to growth, addressing both marketing and pricing strategies."
Paul Parsons, partner at Profit2, added, "By aligning with Rivet|MRO, we can extend our reach and provide clients with integrated solutions that encompass both pricing optimization and effective marketing strategies."
