Sellars Absorbent Materials (Milwaukee, WI) is unveiling a refreshed look for its commercial wipers as part of a transition from ToolBox to the Clean Task brand. The update introduces new packaging and an enhanced visual identity while preserving the same trusted performance and quality that customers have come to expect.
According to Sellars, the rebrand is said to be a strategic move that paves the way for the company to expand into additional markets, including commercial cleaning, foodservice, education, grocery, convenience stores and a number of other channels.
The Clean Task product line focuses on application-specific use rather than technical material names. This shift makes it easier for customers to identify the right wiper for their task.
- Clean Task All-Purpose Wipers – Excellent wet strength, absorbency and cost efficiency for everyday cleaning.
- Clean Task All-Purpose Eco Wipers – Made with recycled fibers for high performance and a smaller environmental footprint.
- Clean Task Pro Strength Wipers – Heavy-duty strength and solvent resistant make them a durable alternative to traditional cloth rags.
- Clean Task Ultra Lo-Lint Wipers – Soft, strong and exceptionally low linting for cleaning delicate or sensitive surfaces.
- Clean Task Streak Free Wipers – Engineered for streak-free cleaning of glass, mirrors and other polished surfaces.
- Clean Task Foodservice Wipers – Strong, reusable and color-coded for consistent cleaning and sanitizing.
