Midwest Industrial Rubber Acquires New England Belting Company

St. Louis-based conveyor belting & components distributor Midwest Industrial Rubber has acquired fellow belting products company New England Belting Company, based in Berlin, CT.

Id 34675 Midwest Industrial Rubberere

ST. LOUIS, MO — Midwest Industrial Rubber, a value-added supplier of lightweight conveyor belting and related components, has acquired New England Belting Company.

NEBCO is an independent provider of specialty belts including edge belts, wave solder belts, timing belts and vacuum belts. Based in Berlin, CT, NEBCO has been a trusted brand in the Northeast for belting supplies for over 50 years. 

"We are excited to be a part of the MIR team. As a provider of unique specialty belts we look forward to leveraging MIR’s additional locations and fabrication capabilities across North America. We believe the combined entity will cement our position as the region’s lightweight belting leader,” said Gregg Beaty, co-owner.

“This marks the second acquisition since partnering with Incline in 2016,” said Mike Bruhn, CEO of MIR. “An important part of our growth strategy is finding companies to acquire in geographies targeted for expansion. These acquisitions provide quick access to new or underserved markets and strengthens both companies’ ability to serve customers.”

The acquisition gives MIR a stronger presence in the Northeast, allowing the company to provide more direct fabrication, installation and on-call services to customers in the region. Additionally, the combined entity will have a broader selection of products to offer customers.

“NEBCO is a recognized and respected brand in the industry and will continue to operate as NEBCO, a division of MIR,” said John Morley, Managing Director of Incline. “The acquisition broadens the overall product and service offering, and we are pleased to have the NEBCO owners with us moving forward.”

Founded in January 1980, Midwest Industrial Rubber, Inc. is a privately-owned corporation specializing in the fabrication and distribution of lightweight conveyor belting and industrial conveyor products. The company provides value-added products and services through their more than 20 full-service sales and fabrication facilities and satellite locations across the U.S.

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