Sonepar USA — No. 5 on Industrial Distribution's 2015 Big 50 List — announced Monday that its subsidiary Hagemeyer North America-Industrial Distribution Group will begin operating under the Vallen brand as of mid-October this year. The company's new name will be Vallen Distribution Inc.
Sonepar says the new names is the first step in a comprehensive rebranding program, with a full brand launch scheduled for the week of Oct. 10.
"The announcement of the new name is being made in advance to facilitate the transition for our customers, suppliers and business partners," Sonepar said.
Hagemeyer North America and IDG merged in 2014 when Sonepar acquired IDG — which was No. 22 on Industrial Distribution's 2014 Big 50 List. Sonepar acquired Hagemeyer in 2008, and Hagemeyer became a Sonepar USA subsidiary in 2009.
"The Vallen name, which has a Latin root meaning “strong, vigorous and powerful,” is already well-known in the U.S., Canada and Mexico," Sonepar said Monday. "The use of the name, which in the U.S. is typically associated with safety equipment, will expand to encompass all U.S. business lines of Hagemeyer-IDG. The two Sonepar operations in Canada and Mexico that also use the Vallen name will continue unchanged."