Apache Hose & Belting Changes Market Strategy

As Apache moves toward their 50th anniversary in 2013 they are making changes to the company’s strategic direction for their industrial business, focusing on solely distributors and OEMs as their channel to market on industrial products.  Apache will work directly with their key end user customers through a transition period, connecting them with a distributor that will continue to source Apache’s products.

Cedar Rapids, IA – Apache Hose & Belting Co., Inc. is “Thinking Forward” in business strategy, and becoming Apache Inc.

As Apache moves toward their 50th anniversary in 2013 they are making changes to the company’s strategic direction for their industrial business, focusing on solely distributors and OEMs as their channel to market on industrial products.  Apache will work directly with their key end user customers through a transition period, connecting them with a distributor that will continue to source Apache’s products.

The transition to this new business model is not something taken has lightly by Apache, but has been of a broader market strategy.  In the last 3 years, Apache acquired two new industrial and agricultural belt businesses and a molded rubber company, coupled with organic growth driven by their relationships with distributors and OEMs in the industrial market.  “A solid partnership is key to our success.  We believe that success begins and ends with a united effort. By working together as partners our businesses will flow more seamlessly and we can work more effectively. Together we can provide the kind of solutions that will change industry in the future.” Says Tom Pientok, President & CEO.

To support the growth and expanded breadth in the U.S., Apache has and will be adding strategic resources. Over the last several months they have added key technical product managers who will be focused on creating dynamic partnerships with our distributor network and OEM customers. Apache has also initiated establishing a nationwide Apache sales force that will be dedicated to continuing the growth trend. Through this change, Apache is committed to continue their unsurpassed customer service, with CSRs averaging over 20 years of industry experience.

In conjunction with these changes, Apache is moving to a new logo, and has adopted a new tagline Think Forward, which embodies their belief that to evolve as a company you must learn from your past, but aspire to the future.

Apache is a national market leader in fabrication and wholesale distribution of hose products, fabricated belting products, cut and molded rubber, and industrial consumer products.

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