Fort Atkinson, WI - MasterDrive Inc. has promoted Philip Carlson to the position of Director of Sales and Marketing. For the last two years Mr. Carlson has been the National Sales Manager for MasterDrive Inc. Increased sales and the changing marketing needs of the company have required the company to expand, along with a more focused approach to new product development.
Mr. Carlson has held a number of executive and sales marketing management positions in the Bearing and Power Transmission industry. He has blended those experiences along with an understanding of the market segments and applications to drive MasterDrive sales and marketing activities over the past few years.
The company is looking forward to a more focused distribution partner marketing approach, with the core value proposition that MasterDrive brings to the distribution channel becoming more valuable to industrial distributors.
MasterDrive manufactures and is the US wholesale operation for power transmission components, including belt drive systems and couplings. US and Canadian operations include 13 warehouse logistical centers and a machining operation for specials which also allows for inventory maximization.