Darrell Sterling

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In Sales, Quality Still Tops Quantity Every Time

Darrell Sterling says the upside-down funnel is the wrong way to sell, and personal accountability is what truly determines success.

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Has Your Sales Spark Died?

If so, it may be time for a new frontier.

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The Keys to Cultivating a Successful Sales Team

Johnstone Supply regional sales manager Darrell Sterling highlights the pillars to forming and improving an effective sales team.

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What it Means to Be an Innovative Seller

Darrell Sterling discusses how if you're not changing in distribution sales, you're being left behind.