Duracell (Bethel, CT) has announced a new retail at-shelf experience that will streamline the way consumers buy batteries with an innovative, centralized display and new paper-based product packaging.
The new shopping experience will allow consumers to compare battery options between brands in a cleaner, more organized display. Additionally, all battery brands will be displayed side by side in new packaging, so consumers can easily compare ingredients, efficacy, and cost before purchase.
In addition to its buyer benefits, Duracell is bringing operational advantages to sellers. The displays will provide expanded shelf space to increase stockholding so less backroom space is needed. This will reduce the quantity of overall materials required for pallets, storage and transportation.
Paper-based packaging is set to reduce Duracell’s plastic use by up to 100% from the traditional plastic packaging found on store shelves today.
