Eaton's New Web Tool Helps Its Distributors

Power management company Eaton launched the MyEaton website for U.S. and Canadian distributors, providing personalized access to its expanded electrical solutions.

Pittsburgh, PA - Power management company Eaton launched the MyEaton website for U.S. and Canadian distributors, providing personalized access to its expanded electrical solutions. Distributors of Eaton solutions can now access all of the systems they currently use to manage sales and operations on a single, secure website. The new tool will make it even easier to do business with Eaton. With cutting-edge functionality, the website will help Eaton distributors improve productivity, demonstrate leadership and increase sales.

Eaton’s dedicated channel organization, which has expanded with the integration of Cooper Industries, is helping distributors capitalize on global megatrends – energy efficiency, utility upgrades and industrial safety. The MyEaton website enables distributors to tap into Eaton’s comprehensive product and service portfolio and the scale of its field sales organization.

“With the acquisition and integration of Cooper Industries, and the unprecedented growth of our solutions and capabilities, it became even more important to streamline the online experience for distributors,” said Mark Reinders, vice president of channel at Eaton. “The MyEaton website is part of our broader effort to deliver strong planning and marketing programs to help distributors maximize growth and improve profitability.”

The MyEaton website demonstrates Eaton’s commitment to drive sales and create demand to improve distributors’ businesses. A robust new incentive program that combines the benefits of Eaton’s legacy channel programs can be accessed through the MyEaton website. The powerful Distributor Advantage program will provide financial incentives to support business growth. Additionally, distributors can opt-in to specific marketing programs to drive and support local sales.

Through the secure MyEaton website, distributors can order products, learn about new offerings, review recent purchases and tap marketing programs. Distributors will also be able to access and opt-in to training programs, explore upcoming events, search catalog information, operate Eaton tools and calculators and connect with Eaton experts.

The MyEaton website is designed to drive efficiencies and improve productivity for distributors, providing a single point of access to Eaton distributor programs and product selection based on specific distributor interests. The website will provide a customized view for each distributor designed to make it easier to order and learn about Eaton solutions. During the first login session, distributors can define the products they market and select solutions they may be interested in; the website view distributors see will reflect the preferences they specify.

Additionally, the website provides access to a range of tools and resources, including: training programs, branding resources, up-to-date order information, new product introductions and promotions. Distributors will be able to select the marketing programs that are important to them and their customers, so they only see relevant programs through the customized portal.

Eaton’s electrical business is a global leader with expertise in power distribution and circuit protection; backup power protection; control and automation; lighting and security; structural solutions and wiring devices; solutions for harsh and hazardous environments; and engineering services. Eaton is positioned through its global solutions to answer today’s most critical electrical power management challenges.

Eaton is a power management company with 2013 sales of $22.0 billion. Eaton provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton has approximately 101,000 employees and sells products to customers in more than 175 countries. For more information, visit

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