Q&A: Why Your Focus on Cost is Making You Weak

Justin Roff-Marsh explains how distributors are less profitable when they focus on cost over speed.

What if your efficiency-improvement initiatives were actually damaging the profitability and handicapping the growth of your organization?

That is the claim of today's guest, Justin Roff-Marsh, who argues that managers should be optimizing their departments for speed rather than efficiency (or cost).

Justin's new book, An Ode to Speed explains how to install a speed-based framework for all management decisions and how to ensure that departments are synchronized to maximize profitability without cost escalation.   

Find An Ode to Speed on Amazon.com.

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