In the spring of 2011, MRO distribution giant Grainger launched a new e-commerce subsidiary targeting smaller businesses than those served by its flagship operation.
The fledgling company, originally known as Zoro Tools, started out with a portfolio of some 180,000 products and just 20 employees.
Fast-forward a dozen years, and Zoro.com now comprises more than 600 staff members and a lineup that has grown to 11 million unique products — and it just crossed a major sales threshold for the first time.
Zoro Chief Technology Officer Andy Goodfellow joins Industrial Distribution to discuss how Zoro got here, and where it’s headed next.
