5 Minutes with ID: Sales Transformation and the Consequences of 'Wild West' Selling

Arguably, a distributor is only as strong as its sales team, and for many companies, the past two years have been a rocky ride — not because salespeople lack expertise, but rather because internal variables in the sales process collided with a business environment that’s absolutely brimming with challenges.

But it’s an important time to stress more than just firefighting: long-term sales transformation is key, and recent hurdles like remote selling and supply chain and pricing variabilities mean it’s all the more important to get a handle on sales strategy.

For SPARXiQ, a provider of analytics, tools and training solutions that help companies accelerate performance and profitability, long-term business improvement requires a combination of strategy, tools and execution. Joining us today is David Bauders, CEO of SPARXiQ, to discuss ways distributors can approach business challenges by enabling data-driven decisions and equipping sales teams with what they need to accelerate results.

More in Video