Austin, TX – Zilliant announced the launch of the eighth-generation of MarginMax, a price optimization application for B2B companies, on the new Zilliant Optimization Platform. The Zilliant Optimization Platform provides customers with unlimited scalability and instant access to the latest product and science innovations, and builds the foundation for extending Zilliant’s optimization capabilities to other business challenges. The most significant benefit to customers is the considerably shorter, market-leading implementation time of less than three months, leapfrogging the current industry average. MarginMax 8.0, built on the Force.com platform, enables more control over prices, faster performance and greater transparency into how prices are generated. The application uses advanced science to predict the (P&L) impact of pricing strategies, which allows customers to visualize the effect of pricing strategies before putting prices into market. This is the most significant update to MarginMax since its initial launch, requiring a two-year re-architecture of the platform and application.
For more information about MarginMax, visit www.zilliant.com/marginmax.