TotalTrax Appoints Industry Veteran To Board

Cavallaro has over 25 years of experience in the global technology distribution, supply chain, and reverse logistics services industries . . .

Frank Cavallaro Joins TotalTrax Board of Directors

TotalTrax, Inc. the leading provider of automated real time vehicle, driver and inventory tracking products and fleet management solutions for the materials handling industry, today announced the appointment of industry veteran Frank Cavallaro from Fronetics Strategic Advisors to its Board of Directors, effective immediately. Mr. Cavallaro brings to TotalTrax significant management, global market strategy and operating experience and expertise in the logistics and supple chain markets. "Frank is a tremendous addition to TotalTrax's experienced leadership team," said Michael Kinnard, TotalTrax's President and CEO. "His rich and proven experience will make an immediate impact on our strategic business initiatives and he will be instrumental in fueling our growth to solidify our position as a leader in the materials management and warehouse optimization space."

Mr. Cavallaro was introduced to TotalTrax by its private equity owner, Pharos Capital Group. Frank was the CEO of Pharos's former portfolio company, Converge, a premier global supply chain and reverse logistics services company, which was successfully sold to Arrow Electronics in 2010.

Frank Cavallaro has over 25 years of experience in the global technology distribution, supply chain, reverse logistics services and electronic asset disposal industries. He has a proven track record of successful growth, restructuring, and turnaround performance, resulting in superior organizational and shareholder results. Prior to Fronetics, Frank held various leadership positions within public and privately held corporate environments as well as private equity sponsored organizations. His experience includes serving as CEO of Converge, President at Arrow Electronics, as well as COO and General Manager of NECX.

"I'm delighted to have this opportunity to work with TotalTrax, an industry innovator and leader that has achieved tremendous early success," said Frank Cavallaro. "In my role on the Board of Directors, I look forward to providing strategic advice and helping grow their business."

About TotalTraxTotalTrax, Inc. is the leading provider of real time vehicle, driver and inventory tracking technologies and fleet management solutions for manufacturing and warehouse operations. Offering a complete technology platform that transforms traditional material handling vehicles into "smart trucks", TotalTrax provides solutions that monitor equipment usage and automate data collection and reporting for materials handling operations. With patented hardware, software, reporting and business intelligence tools,

TotalTrax delivers substantial value in safety, fleet utilization, labor productivity and inventory accuracy. By automating vehicle usage, maintenance, impacts and lift truck load and location visibility data, customers are able to reduce or eliminate the inaccuracies normally associated with operator input. The resulting business intelligence provides the insight needed to implement immediate improvements resulting in documented productivity gains. For more information about TotalTrax, Inc., please visit


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