Loctite Spends Entire Ad Budget On Super Bowl Spot

With an estimated 184 million people expected to watch the big game, one manufacturer thinks it’s worth making the high-stakes bet.

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A dozen companies are buying a Super Bowl commercial for the first time this year. That’s the most newcomers in more than a decade. With an estimated 184 million people expected to watch the big game, one manufacturer thinks it’s worth making the high-stakes bet. 

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