Loctite Spends Entire Ad Budget On Super Bowl Spot

With an estimated 184 million people expected to watch the big game, one manufacturer thinks it’s worth making the high-stakes bet.

Jan 26, 2015

A dozen companies are buying a Super Bowl commercial for the first time this year. That’s the most newcomers in more than a decade. With an estimated 184 million people expected to watch the big game, one manufacturer thinks it’s worth making the high-stakes bet.

The Today in Manufacturing Podcast from Manufacturing.net

The Today in Manufacturing Podcast from Manufacturing.net

September 17, 2026

The Clorox Company office in Oakland, Calif., June 2023.

Clorox Launches B2B Platform

September 29, 2026

Industrial Distribution’s September/October Issue

September 28, 2026

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Grainger Volunteers Assemble Thousands of Disaster Recovery Kits

September 24, 2026

The Security Breach Podcast

The Security Breach Podcast

Security Breach from Manufacturing.net offers the insight needed to ready your company's defenses against hackers.

September 17, 2026

The Clorox Company office in Oakland, Calif., June 2023.

Clorox Launches B2B Platform

The announcement follows the consumer products company’s acquisition of Purell maker Gojo.

September 29, 2026

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Industrial Distribution’s September/October Issue

Featuring the 2026 Big 50 List and a visit with R.S. Hughes.

September 28, 2026

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Grainger Volunteers Assemble Thousands of Disaster Recovery Kits

Hundreds of Grainger employees participated in the fifth annual “Grainger Bucket Build.”

September 24, 2026

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How Smarter Crimping Supports Hose Assembly Reliability and the Bottom Line

For hose distributors and shops, a crimp is one of the most important elements of reliable assembly.

September 21, 2026

Gold Ford F-150 Raptor truck with red taillights featured in Today in Manufacturing Episode 286, sponsored by Siemens

Ford's $1B U.S. Investment; New Flying Car Factory; Cyborg Cockroach Paramedics | Today in Manufacturing Ep. 286

Also on the podcast, why young engineers don't trust AI, scientists turn dairy waste into fuel and students to transform 1976 Ford F-350.

September 21, 2026

Elderly man in business suit and red tie speaking at event with burgundy background

Warren Buffett Steps Down as Berkshire Hathaway Chairman

He held the position for 56 years.

September 18, 2026

Office Depot store, Wilmington, N.C., May 2026.

Office Depot Parent Restores Retailer’s Name to Company, B2B Distributor

The business, acquired earlier this year, is “going back to basics,” its CEO said.

September 16, 2026

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The Law Protects Alleged Gray Market Distributor

A look at the legal realities of the gray market.

September 11, 2026

Soldier Field, Chicago, Dec. 2012.

Grainger Forms ‘Strategic Partnership’ with NFL’s Chicago Bears

The MRO giant will be featured at the team’s facilities and on broadcasts.

September 10, 2026

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Ohio Resin Maker Pleads Guilty in Fatal Explosion Case

Critical safety failures led to a $90 million blast.

September 9, 2026

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Makita Launches Industrial Tools Subsidiary

The move follows the company’s acquisition of Panasonic’s power tool business.

September 8, 2026

Motor Maker Nidec Finds Hundreds of Cases of Quality Control Misconduct

The issues date back as far as 2012.

September 4, 2026

Factory worker assembling red engines on assembly line in industrial manufacturing facility

Northern Tool Reshores from Mexico, ‘Insources’ to Improve Quality

The toolmaker is also re-sourcing its supply chain to move as much back to the U.S. as possible.

September 3, 2026

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SIMFLO to Provide Water Infrastructure in El Salvador

The pump manufacturer said that the project reflects its growth in Latin America.

September 2, 2026