CRESCO, PA — Weiler Abrasives Group, a provider of abrasives, power brushes, and maintenance products for surface conditioning, announced the rebranding of the European division of the company. SWATYCOMET d.o.o. in Maribor, Slovenia is now Weiler Abrasives d.o.o. and Toroflex GmbH in Bindlach, Germany is now Weiler Abrasives GmbH.
The rebranding reinforces the vision, mission and values of Weiler Abrasives in the global market, joining all regions in their focus to build lasting partnerships with customers and deliver innovative cutting, grinding and finishing solutions worldwide—under a unified corporate brand.
“We are excited about our recent global rebranding and have undertaken this transition to benefit both our customers and our employees,” says Chris Weiler, CEO, Weiler Abrasives Group. “We want them to see us as one company with common values and common goals. It is our vision to be a market leader and to differentiate the Weiler brand through innovation and trusted global leadership.”
The acquisition of the European division in 2015 expanded Weiler’s global reach and added a larger offering of organic and vitrified abrasives to its product lines to serve the welding, metalworking and general industrial markets. With the corporate rebranding, all product brands offered by the companies will remain the same, as will the location of the current head offices and business units.
This rebranding comes only months after Weiler announced the expansion of its Cresco, PA. global headquarters facility as it continues to invest in lean manufacturing and factory automation. This location, together with its facilities in Europe and South America, will work to forge growth, operational excellence, innovation and global leadership in the abrasives market.