Charlotte, NC - Falcon Metal Corporation, an industrial distributor of fasteners and other Class C production components used in high-volume manufacturing assembly, today announced it has officially changed its name to Falcon Fastening Solutions, Inc.
“Our new name better aligns with who we are as a company and removes confusion from our brand,” explains Don Nowak, President and Owner. “As we grow our business, relevancy and clear communication of value is critical to our success.”
A new logo and marketing message — “Your Lean, Reliable Partner” — have been created as part of Falcon’s corporate identity. The new visual identity, like the new name, draws from elements of Falcon’s former corporate identity. The new tagline reinforces the company’s commitment to supporting lean principles to reduce total cost for its customers.
In addition to their new name, Falcon Fastening Solutions, Inc. is also pleased to announce the branding of its vendor managed inventory (VMI) services. The Reliable Stock™ VMI program offers four distinct types of service that are customized to provide supply chain management solutions based on customer preferences for ordering, receiving and stocking inventory. For more information about the Reliable Stock™ VMI program, please visit http://reliablestock.com.