On Demand: Everything Wrong with the B2B Sales Model, and How to Fix It

Justin Roff-Marsh, founder and president of Ballistix, touches on what is wrong with the theoretical sales model of a salesperson prospecting for new business from a potential client or increased business from a current client, contacting that client to make a sale and then, if successful, entering all the details into an information system and then doing a lot of repeated follow-up.