SugarCRM announced Monday that it has changed its name to “SugarAI.”
The developer of CRM software said that the move reflects a “transformation and redefined strategy focused on precision selling.” The company said its artificial intelligence capabilities move CRM systems from one of records to one of “proactive sales guidance.”
The Denver-based company says its software is used by thousands of companies across more than 120 countries.
“Our customers expect Sugar to solve the 30-year-old promise of CRM: to help sellers and account managers get more value from the software than the effort they put into it,” David Roberts, the company’s CEO, said in a statement. “Sugar will deliver on this promise with its focus on seller experience and integration to ERP data, all powered by AI.”
