Software developer Proton.ai and consulting firm Revenue Optics on Thursday announced a new partnership that the companies said would “rebuild the industry’s outdated inside sales model.”
Officials said that the agreement would combine Proton.ai’s sales and account targeting technology with Revenue Optics’ “proven outbound playbook.” The resulting system, the companies said, would enable distribution sales reps to operate more quickly and “capture more revenue from existing customers.”
The companies added that unnamed “leading distributors” are already adopting the new model.
“Most distributors have millions of dollars sitting in under-covered accounts,” Revenue Optics founder and CEO Ali Hasham said in the announcement. “This partnership helps unlock that value by giving sales teams the focus, process and follow-through to close more deals.”
