Airgas is enhancing its web and ecommerce tools to enable customers to interact and transact with the company at any time and across all channels, including mobile and social touchpoints, and to provide customers with the information they need online to manage their gas and hardgoods supply chains.
“We selected hybris because its B2B commerce and mobile platform capabilities will help us most effectively meet our current and future ecommerce needs,” said Kelly Justice, Airgas Senior Vice President – e-Business and Marketing. “It’s critical that we make the right business tools available online so customers can find information on our products and services, place and track orders, research order history, receive and pay invoices and more. The hybris platform will enable this enhanced digital interaction with our customers, allowing us to expand our already best-in-class service into a comprehensive multi-channel experience.”
With more B2B brands eyeing e-commerce as a way to drive revenues, improve efficiency and increase customer engagement, hybris is leading the charge to deliver single-source B2B commerce technology designed for the rigors of today’s marketplace. Robust mobile capabilities bring an added dimension to the technology, enabling brands to offer fully integrated mobile experiences to existing and new generations of customers.
“Airgas is in an ideal position in the marketplace to lead its industry in the use of innovative multi-channel commerce tools,” said Steven Kramer, Executive Vice President Sales Americas at hybris. “With hybris Commerce Suite for B2B, Airgas will have the technology it needs to drive its current online strategy and provide a buying process for its industrial gas and related products in the digital space.”