Robert Kravitz

Robert Kravitz is president of AlturaSolutions, a PR/communications company focused on B2B industry sectors. He can be reached at robert@alturasolutions.com.

The Importance of Marketing During a Downturn

The natural recession tendency is to go conservative on spending, including marketing. Robert Kravitz explains why that's a mistake.

Robert Kravitz

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The Importance of Marketing During a Downturn

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