If there’s one goal that seems to never change for distributors – no matter the challenge of the moment – it’s to grow sales. Whether that’s through increasing organic sales, acquiring territories or adding product lines, it’s always paramount that this objective be paired with guidelines that enable efficient and scalable improvements.
More recently, as artificial intelligence tools matured, distributors have been looking for the best ways to apply them. But instead of incorporating AI for AI’s sake, it’s critical that the technology pay back – and in the near term. So how can distributors pair AI implementations with sales goals and generate a fruitful return?
With some input on this topic, we are joined by Kristen Thom, Senior Vice President of Customer Experience at White Cup.
White Cup’s goal is to leverage smart CRM and business intelligence to turn data into revenue for distributors and its systems now use built-in AI to help sales teams seize the moment.
