Insite's New Sitecore Connector To Advance Integration B2B Content, Commerce

The Sitecore Experience Platform enables organizations to create a personalized customer experience across multiple channels.

MINNEAPOLIS — Insite Software, a provider of business-to-business (B2B) commerce and data-driven solutions for manufacturers and distributors and a Sitecore partner, recently announced the next generation of its InsiteCommerce Plus Sitecore connector. Sitecore and Insite Software have long been strategic allies in integrating customer experience and contextual awareness into the world of eCommerce, and this new offering further aligns the two companies’ efforts.

Recently named a leader in B2B eCommerce by a third-party industry analyst firm, Insite Software is a commerce platform provider catering to the specific needs and supporting the complex operations of manufacturers and distributors.

The Sitecore Experience Platform enables organizations to create a personalized customer experience across multiple channels. The Sitecore platform also offers an integration framework that allows organizations to seamlessly integrate additional functionality from a wide ecosystem of partner solutions, however, the InsiteCommerce Plus Sitecore connector takes this integration even further. 

​InsiteCommerce Plus Sitecore is a pre-built integration connector which offers manufacturers and distributors the ability to support rich, relevant digital engagement through personalized customer experiences enabled by Sitecore's automated digital marketing and content management tools, and InsiteCommerce’s extensive B2B commerce functionality.

This enables B2B organizations to integrate content and commerce to support improved and more personalized user experience in the areas of complex pricing, budgets, taxes, checkout and shipping, through a unified management console.

Key features of the InsiteCommerce Plus Sitecore connector include:

  • Implementation – Developers can significantly reduce implementation costs and timelines as partners can now build eCommerce solutions using the predefined integration supported by the connector.
  • Multi-Channel Marketing - Customer events are tracked by Sitecore across all channels allowing marketers to have a holistic view of the customer and their activities.
  • Extensibility - All website pages are built directly in Sitecore and eCommerce functionality can be added using InsiteCommerce’s REST API.

The connector also helps ensure that marketing teams can provide a consistent brand experience across all channels. Recent research conducted on behalf of Sitecore shows that consumers will switch brands if they don’t receive consistent, context-based experiences.

“Insite Software and Sitecore have been long-time partners in integrating customer experience and contextual awareness to help manufacturers and distributors better support the nuances and complexities of B2B eCommerce,” said Tony Abena, chief executive officer, Insite Software. “The InsiteCommerce Plus Sitecore connector provides the capabilities needed for manufacturers and distributors to personalize the customer experience and maintain consistency across all channels.”

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