While globalization has resulted in many bottom-line benefits, it has simultaneously increased the level of complexity and uncertainty by which companies operate today, making the sales and operations planning (S&OP) process more critical to a company’s success than ever before. Companies now face a host of new business challenges – such as increased service level demand from retailers, shorter product lifecycles and global competition with cost pressure – and their position in the market is being defined by how quickly they can react to these challenges.
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