Industrial Innovations Acquires Advance Products Automation Division

Wyoming, MI – Industrial Innovations, a manufacturer of industrial lubrication equipment for operation in metalworking industries, announced its acquisition of Advance Products Corporation’s Automation division, known for its die casting solutions. The new entity will do business as Advance Automation and branded as “an Industrial Innovations Company." All operations are being consolidated within a single Industrial Innovations location.

“This acquisition leverages the best solutions of both companies to deliver a higher level of capability to our customers,” said Industrial Innovations’ president Troy Turnbull. “With this depth of product and application experience, we can be a one stop shop for automation and lubrication solutions across the die casting, foundry and metalworking industries.”

The addition of the Advance Automation product line expands Industrial Innovations’ existing lubrication management solutions footprint within both the die-casting and foundry industries. Advance has been serving the industry since 1948 and has a strong customer base using its reciprocating die sprayers, servo ladlers, robot extractors, temperature control systems and die spray and plunger tip lubricating systems.

Advance Products Corporation will continue to be a leader in consumable products for the die casting industry. “As a family-owned business transitioning to the next generation, we made an informed decision to concentrate on the sales of our consumables line,” said Advance President, John Kraklau. “Going forward, we believe that Industrial Innovations, with its extensive lubrication management experience, will do an excellent job of maintaining the quality of the Advance Automation brand.”

Industrial Innovations has been providing industrial lubrication systems to the metal forming, machining, stamping and die casting industries for over 30 years. The company is known for its SPRA-RITE brand and comprehensive approach to lubrication solution development, supported by the effective engineering principles, reliable components and quality construction of its equipment.