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Lawson Products Introduces Enhanced E-Commerce Website

Tue, 02/12/2013 - 1:02pm
Lawson Products, Inc.

Chicago, IL - Lawson Products, Inc., a distributor of products and services to the maintenance and repair marketplace, today announced another key initiative to increase customer satisfaction. It has launched a newly improved e-commerce website designed to provide customers with more product choices, improved functionality, and other user-friendly features.

“For years our customers have valued our service-oriented, consultative approach to helping them be more operationally efficient. We also know customers in the maintenance and repair industry want to partner with companies that have an easy-to-use and highly functional e-commerce tool,” stated Michael G. DeCata, president and chief executive officer. “Lawson Products continues to be focused on improving our customers’ experience which, in turn, strengthens our positioning in the maintenance and repair marketplace. These enhancements to our website mean Lawson is able to provide our customers with both the on-site personal service and technical expertise they expect from their sales representative and online access to five times more products via an intuitive website. These combined capabilities clearly differentiate our offering.”

As part of Lawson’s multi-channel sales model, the improved website gives users access to more products than their printed catalog with robust and easily searchable product and technical content that supports both the company’s sales organization and customers. “Our newest e-commerce site, built on the Oracle-ATG Web Commerce platform, continues to leverage our investments in integrated technologies like Heiler’s product information management solution and the SAP® ERP application. The release of this enhanced site translates the substantial investments we’ve made in our systems infrastructure into a better customer experience,” stated Mr. DeCata.

He continued, “Lawson Products is a company with a long-standing reputation built upon years of service to its stakeholders. Our value has always been based on exceptional in-person service, and that will only be enhanced by improving customers’ online experience with us. It’s all the benefits of on-site service with anytime online access – a space in our industry that we are uniquely positioned to own.”

The enhanced site is being supported by a specially trained Web Customer Service team. U.S. customers can access the site at lawsonproducts.com or kent-automotive.com, while Canadian customers can use lawsonproducts.ca or kent-automotive.ca.

About Lawson Products, Inc.

Founded in 1952, Lawson Products, Inc. (NASDAQ: LAWS) is an industrial distributor of more than 450,000 different maintenance and repair supplies including fasteners, specialty chemicals, cutting tools and abrasives, electrical, fluid power, welding, safety products, and storage systems. The Company services the industrial, institutional, commercial and government markets in all 50 U.S. states, Canada and Puerto Rico. You can learn more about The Company on its Website at www.lawsonproducts.com.

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