Industrial Distribution - October 01, 2001
Cover Story
A Joint Approach
As the distribution business becomes more sophisticated, customers become more demanding and competition increases, the importance of marketing rises to the surface — even in these tough economic times. While many distributors are beginning to realize the importance of marketing themselves to the customer, most still rely on manufacturer support to promote brands and build business ...
Cleaning Up in a Tough Economy
Northern exposure
A sure bet in Las Vegas
As the distribution business becomes more sophisticated, customers become more demanding and competition increases, the importance of marketing rises to the surface — even in these tough economic times. While many distributors are beginning to realize the importance of marketing themselves to the customer, most still rely on manufacturer support to promote brands and build business ...
Cleaning Up in a Tough Economy
Northern exposure
A sure bet in Las Vegas
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