Infographic: The What, Where & How Of B2B Sales

In an age of Amazon Business and Google Shopping, businesses must rethink their channel and sales strategies. With the B2B e-commerce market projected to reach $1.1 trillion by 2020, what do marketers need to know about today’s buyers of business products and services?

In an age of Amazon Business and Google Shopping, businesses must rethink their channel and sales strategies. With the B2B e-commerce market projected to reach $1.1 trillion by 2020, what do marketers need to know about today’s buyers of business products and services?

Sullivan – a brand engagement firm behind organizations like Crown Castle, Charles Schwab, Merrill Lynch, WebMD, and more – created an infographic around what today’s B2B buyer looks for when making B2B purchases online. The infographic is based on Sullivan's recent survey of mid-to-senior level executives responsible for buying business products and services on behalf of their firms.

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