DEERFIELD, Ill. - In response to the growing breakroom segment, currently representing a $4 billion market in the U.S., United Stationers has expanded its assortment of office-friendly products and brands to its valuable breakroom program. United's value-packed, office-friendly product lineup and complementary marketing tools provide resellers with a winning breakroom offering.
Breakrooms have become a strategic feature of corporate settings, as employers are increasingly using their breakroom offering to strengthen employee satisfaction and retention. As the job market becomes increasingly competitive, companies are getting creative to find and retain top talent, and they are redefining their company culture and reinventing their breakrooms. These breakrooms encourage employees to interact on company grounds rather than leave the office and are now equipped with a variety of beverages, snacks, utensils and stylish furniture.
United Stationers' expanded breakroom program helps resellers tap into this trend - driving success and fueling growth for resellers by providing them with a broader product assortment at competitive prices. United's breakroom program offers favorite brands for candy and snacks, creamers and sweeteners, hot and cold beverages, disposables and dinnerware, and furniture. Consumables are available in pack counts that work well in larger corporate offices and acknowledge the higher-volume buying power of those environments.
"By offering an ever evolving assortment of office-friendly breakroom products, dealers are able to capture additional revenue from current customers who already purchase traditional office products, yet turn to other outlets for office-friendly snack and coffee assortments," said Jeff Bobroff, director of category management. "The wider selection of offerings not only represents a growth opportunity within the office products industry, but also signifies an important company trend that is emerging across corporate America."
The program has recently expanded its offering of office-friendly packs, boosting the margin opportunity for dealers with higher value and a lower cost per unit. The program allows resellers to continue their success in a competitive marketplace, offers convenient and significant value to customers, and drives incremental revenue via a growing category.
For more information on this program, visit www.solutionscentral.ussco.com.
