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Sharing Point of Sales Information
More than half of the distributors who responded to Industrial Distribution’s 61st Annual survey of Distributor Operations report that they share point-of-sales information with their suppliers. The breakout showed 58 percent are willing to share that information.
The breakouts by sales volume show:
-42 percent of distributors with sales of less than $10 million in sales share POS
-68 percent of distributors with sales of between $10 and $20 million share POS while roughly the same percentage of distributors with sales of more than $20 million shares that information.
As a result of receiving POS information, suppliers said they were offering rebates, discounts, co-op advertising, and market/research information.
Sharing Point of Sales Information
October 31, 2007
More than half of the distributors who responded to Industrial Distribution’s 61st Annual survey of Distributor Operations report that they share point-of-sales information with their suppliers. The breakout showed 58 percent are willing to share that information. The breakouts by sales volume show:
-42 percent of distributors with sales of less than $10 million in sales share POS
-68 percent of distributors with sales of between $10 and $20 million share POS while roughly the same percentage of distributors with sales of more than $20 million shares that information.
As a result of receiving POS information, suppliers said they were offering rebates, discounts, co-op advertising, and market/research information.
Posted by Jack Keough on October 31, 2007 | Comments (1)
November 1, 2007
In response to: Sharing Point of Sales Information
Adam Fein commented:
In response to: Sharing Point of Sales Information
Adam Fein commented:
Jack, I posted some advice to distributors about data sharing on my blog last week: www.distributiontrends.com/2007/10/trust-and-channel-data-sharing.html Regards, Adam
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