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Those who thrive in tough times
April 14, 2008

I read the other day that in the last recession 15 percent of companies that had not been industry leaders before the recession vaulted to those positions during the recession. No doubt it had to do with business practices, management and preparation. But I do believe part of it had to do with attitude.

I know from our own research on tough times that half the battle is in your head and the other half on the streets. To win the battle on the streets one first must win the battle in one’s head. To excel one must first believe one can excel.

That some thrive in tough times while others merely survive fascinates me. It seems to validate something I read years ago: Adversity doesn’t build character, it reveals character.

Posted by Tom Reilly on April 14, 2008 | Comments (1)


Industries: Sales & Marketing
April 15, 2008
In response to: Those who thrive in tough times
Terry Rainwater commented:

In 1983 I moved to Michigan and took over the worst region in our company. We stopped doing business with our largest and most demanding, time-consuming customerand diverted our attention to other smaller volume accounts we had never taken time to develop. Sales were down nearly $2 million dollars that next year, but Net Income was up over 24%.... That trend continued for a couple more years when we cautiously resumed business with that large customer and by being smarter, became the best region in the company.





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