NetSuite has announced that 62 percent of midmarket business sellers considering their next e-commerce investment plan to purchase a unified, single-stack solution for their ecommerce and back-office systems such as ERP, CRM, and inventory/order management. This is according to a 2016 study from Forrester Consulting commissioned by NetSuite. Survey respondents ranked better customer experience, improved cost savings and the agility to remain competitive as top reasons for migrating customers to their ecommerce channel.
The study, “Tomorrow’s Midmarket B2B eCommerce Will Take Place in the Cloud,” is the first of its kind to examine how midmarket, B2B sellers are responding to shifting customer preferences to engage and transact online. The study also found that most of these companies still use legacy, standalone ecommerce technology, which can limit their market agility and their ability to fulfill omnichannel customer expectations in the ever-changing world of the B2B buyer.
See the findings of the study in the infographic below:
