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Fourthchannel enhances integration with exchanges

Staff -- Industrial Distribution, 4/1/2001

Columbus, Ohio—A hosted e-business solution to help manufacturers and distributors do branded selling in multiple e-marketplaces has been released by fourthchannel, inc.

ProfitBuilder Marketplace Manager? is a component of fourthchannel's ProfitBuilder Commerce Suite?. The software combines personalized catalog, merchandising, and configuration capabilities with services that are well suited for use by manufacturers selling configure-to-order products through multiple channels.

"Suppliers must put a high priority on flexibility and brand management when evaluating their participation [in e-marketplaces]," says Jonathan York, fourthchannel's CEO. "Our 'marketplace agnostic' approach allows suppliers to make smart business decisions as they leverage e-marketplace opportunities."

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