An educational event

By Industrial Distribution staff -- Industrial Distribution, 6/5/2008 12:19:00 PM

Other workshops included a sales presentation for independent reps presented by sales consultant Dave Kahle; a session on relating to customers of all generations by Robert Wendover of The Center for Generational Studies; and Bob DeStefano’s “How to Build an Online Marketing Machine.” DeStefano is president of SVM E-Business Solutions, an online marketing consulting company.

The ISA show also included a host of “lunch and learn” sessions following Monday’s Distributor/Independent Rep Trade Fair. They included the annual Small, Specialty and Emerging Member Luncheon, which this year focused on new study data on employee recruiting conducted by Dr. William McCleave of W.R. McCleave & Associates. McCleave’s presentation was titled “Enhancing our Most Important Resource Base: The Continuing Quest for Human Talent.”

Other “lunch and learns” included a presentation geared toward manufacturer reps by Bryan Shirley of the Manufacturers’ Agents National Assn.; a Canadian members’ luncheon hosted by John Duffy of Triumph Tool Ltd.; a safety session presented by George Hayward of United Sales and Craig Lindsay of Pacesetter Sales & Associates; and a technology session by ISA’s director of e-business Paula Giovanetti.