HD Supply debuts new brands

Industrial Distribution staff -- Industrial Distribution, 4/17/2008 11:14:00 AM

HD Supply launched a pair of proprietary kitchen and bath product and heavy-duty tool brands.

The Atlanta-based building materials distributor’s Seasons brand of ceiling fans, kitchen and bath fixtures and its Brigade heavy-duty tools and hardware brands are aimed at professional contractors and tradespeople. Each brand has a “better” and “best” category, Seasons Gold and Brigade 5-Star, respectively.

"The launch of these new proprietary brands is a cornerstone to HD Supply's long-term growth and value creation story and clearly differentiates us in the marketplace," vice president of marketing and communications Arleen Quinones said.

The new brands are sold through HD Supply’s Facilities Maintenance, Plumbing and White Cap businesses.

HD Supply ranked second on INDUSTRIAL DISTRIBUTION’s 2007 Big 50 list of distributors, with 2006 sales of $12.1 billion.

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