MSC Industrial Direct launches its largest safety catalog ever
Industrial Distribution staff -- Industrial Distribution, 3/31/2008 6:09:00 AM
MSC Industrial Direct Co. Inc. launched the largest safety products catalog in its history, with 50 percent more products than the 2005 version.The Melville, N.Y.-based MRO distributor’s new Safety Products Catalog has 40,000 products and will be sent to a customer base that’s more than five times larger than in 2005.
"We believe there are two key factors that account for the growth in our safety business. First, we worked closely with our customers to develop the exact type of product mix and safety resource they wanted and second, our strategic supplier relationships allow MSC to provide cutting edge, industry leading safety products to our customers,” senior vice president of product management/marketing Erik Gershwind said. “We spend a great deal of time using customer research and frequent face-to-face customer discussions to understand exactly what our customers would view as the ideal safety product resource. We're able to then take this feedback and utilize our close strategic supplier relationships to quickly assemble industry leading and cutting edge products in the safety product categories our customers have told us are most important. Customer focus and premium quality, innovative products, I believe, have been the key to the growth of our safety products business and catalog."
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