Brady Corp. buys cleaning products marketer

Industrial Distribution staff -- Industrial Distribution, 3/4/2008 6:31:00 AM

Brady Corp. acquired spill control direct marketer DAWG Inc. of Terryville, Conn., for an undisclosed amount.

DAWG, which stands for “Doing Away With Grime,” sells sorbents, spill-containment products, safety-storage cabinets, first-aid kits and other safety and cleaning products. The company, which had sales of roughly $4.5 million last year, sells direct to facility and safety managers and through the distribution channel.

The deal increases the Milwaukee-based safety and identification products manufacturer’s share of the sorbents and spill containment market.

“DAWG is a company that has built its business on superb personal care and has a strong customer base. Their expertise with Internet-based customer acquisition models and search-engine capabilities is particularly strong and can add value to our other direct marketing businesses. We also look forward to bringing our products to their customers,” Brady Americas president Matt Williamson said.

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