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New book addresses “exceptional selling”

Staff -- Industrial Distribution, 9/1/2006

Fans of Jeff Thull, whose articles run frequently in Industrial Distribution's monthly Strictly for Sales e-newsletter, will want to check out his newest book, Exceptional Selling: How the Best Connect and Win in High Stakes Sales, available in bookstores September 1.

Thull is president and CEO of Prime Resource Group, a consulting firm focused on sales and marketing management and performance.

In Exceptional Selling, Thull discusses the one-on-one skills that salespeople need to set themselves apart from the rest, connect with their customers, and raise the bar for the competition, according to Thull.

“While most books talk about selling 'to' your customers, Exceptional Selling addresses how to develop quality and profitable relationships built on credibility, trust and mutual respect,” he says.

For more information, go to www.primeresource.com. For information on ID's e-newsletters, go to www.inddist.com.

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