Repairing the Gulf Coast
One year after Hurricane Katrina, distributors from New Orleans to Biloxi are still mired in the rebuilding process
By Victoria Fraza Kickham, Managing Editor -- Industrial Distribution, 9/1/2006
Companies in Louisiana and Mississippi are still rebuilding after Hurricane Katrina hit the Gulf Coast a year ago. The recovery is going faster in Mississippi, where the hurricane struck and moved on, leaving residents with the clear task of rebuilding. But progress is slower in New Orleans; neighborhoods there were flooded with up to 10 feet of water that sat for weeks before it could be pumped out. Faced with uncertainty over whether or not they could rebuild, many residents have been stuck Road re-construction is happening all over New Orleans, the Superdome is set to re-open at the end of the month, and many of the downtown hotels and restaurants are slowly re-opening. Last Spring, the Federal Emergency Management Assn. released its flood plans for the area, telling homeowners how high off the ground they should re-build their homes. And in early summer, the federal government announced the availability of funds to help homeowners rebuild. The hope is that these actions will speed the recovery process. On the other hand, as of mid-summer, the Army Corps of Engineers had repaired damage to the city's levee system, but had yet to reveal a master plan to raise the level of protection the system provides, which officials and residents say is vital. The city also awaited action on federal legislation that would give Louisiana a share of the royalties from offshore drilling in the Gulf; the money would be used to rebuild coastal wetlands that help protect New Orleans from storms. And, of course, the possibility of another storm weighed heavily on residents' minds. Louisiana is the largest producer of natural gas in the country and a major oil-producing region as well. The port of New Orleans is the country's largest single port, serving as a gateway to global commerce. For these and other reasons, New Orleans must make a comeback, say economists and local business owners—though no one can say how long it will take, or what New Orleans will look like five years from now. “As an economist, the real thing I would look at is where investors are placing their bets,” says Peter Richiutti, associate dean of the A.B. Freeman School of Business at Tulane University. “They're bullish on local energy companies, and bank stocks for the region have done very well.” The energy sector is expected to see a longer-than-usual growth cycle, Richiutti says, pointing to the strength of the oilfield and natural gas companies he follows. As for banks, cash from insurance settlements and government money for rebuilding indicate an influx of low-interest deposits in the short term, and high loan demand in the long term—all good news to investors. Local distributors are watching all of this carefully. Below, a handful of distributors from New Orleans to Biloxi talk about the challenges they've faced in the last year. A labor shortage, rising cost of doing business, and sheer emotional exhaustion are at the top of that list. They also talk with some reluctance about the New Orleans of tomorrow—a place no one seems able to envision today.
Hurricane rebuilding efforts are fueling a strong economy along the Gulf Coast, but hard-hit New Orleans is still struggling to come back
in neutral, only now getting a clearer picture of where things are headed.
One step at a time
It is one year later, and few of those homes have been rebuilt. Uncertainties over building conditions and worries about future storm damage have caused many to relocate elsewhere, their homes sitting vacant. The story is worse in other parts of New Orleans, where whole neighborhoods lie flattened, not a house to be seen for blocks. Though a full year has passed since the devastating hurricane, roughly 60 percent of New Orleans' housing stock remains destroyed, doctors are in short supply, and just over half of the local businesses are fully operational.
But this is very much a tale of two cities. Places like the French Quarter, the Garden District and Uptown—situated on higher ground, near the Mississippi River—have recovered, with hardly a trace of the wind damage that Katrina caused there. This dichotomy is a stark reality for local business owners like Lee Eagan, who lives Uptown, but whose sister lived in Lakewood South and has not returned to her home. They go to work each day amid the physical and emotional scars of Katrina, trying to rebuild what they've lost and give their employees—as well as themselves—a sense of normalcy.
“I think time has really stood still for most of us,” says Eagan. “We still have a hard time recognizing what we've gone through.”
Eagan is chairman and CEO of Oliver H. Van Horn Co., a general-line distributor that opened its doors in downtown New Orleans in 1903 and serves industry throughout Louisiana, Mississippi, and Southern Alabama. While his company's sales outside of New Orleans are strong, the 30 percent that came from the city itself was virtually lost to Katrina.
This is reality for industrial distributors in New Orleans: Many say they'd be out of business if they had to rely solely on their New Orleans-based accounts today. Unless they're serving the city's busy construction industry, distributors are doing the bulk of their business throughout the rest of the state and region. At the same time, they're working under the pressure of higher costs, for everything from employees to insurance; the uncertainty of what their city will look like 10 years down the road; and perhaps most importantly, the still fragile state of mind that permeates the city.
“We're very tired people. We've worked 24/7 in the last year,” says Richard Cahn, president of Dixie Mill, another industrial distributor headquartered in New Orleans. If people aren't at work, they're repairing their homes, or helping friends and family who've lost theirs, he says.
“It affects everyone a lot, and some people more than a lot,” he continues. “And unfortunately, we'll be talking about Katrina for the rest of our lives here. It's a difficult situation because we've had one conversation in this city for a year, and it's Katrina.”

New Orleans-based distributors Don Duggan, of Dixie Mill; Lee Eagan, of Oliver H. Van Horn Co.; and Dimitry Morvant, Jr., of General Mill Supplies, have witnessed incredible changes to their hometown in the last 12 months—and they expect even more to come as the city continues to recover from Hurricane Katrina. Over the summer, the three businessmen talked to ID for our special report on repairing the Gulf Coast, which will be published in September.
Picking up the pieces
Oliver Van Horn has seven locations throughout Louisiana, Mississippi and Alabama, and the health of the regional economy is keeping the company going. Machine and job shops that support the booming energy sector, for example, are a source of steady business throughout the region. Despite the loss of business in its hometown, the company's overall sales are up slightly compared to this time last year. The company is getting help from suppliers like 3M, who have been supportive throughout the ordeal, replacing lost inventory and extending payment terms in the months immediately following the storm. Today, 3M and Van Horn are working together to find new market segments in New Orleans, capture more business outside of the region, and add new product lines where it makes sense.
But Eagan worries about the many small accounts his company has lost. In some New Orleans zip codes, Oliver Van Horn lost all of its customers. Estimates vary, but Eagan and others in the business community say just 15 percent of New Orleans' small businesses have resumed operations since the storm.
“In a year, if that's still the case, it's not going to help us,” Eagan says.
Many of Oliver Van Horn's bigger customers that were displaced by the storm have moved to larger markets, like Houston, which is about six hours away. The company is continuing to service those accounts, but purchasing manager Martin Thomas wonders how long that will last. Loyalty only goes so far, he says.
Thomas lost his house to Katrina, and worked out of the company's Houma, La., branch before returning to New Orleans last fall. He's back working at the company's temporary headquarters now, housed just a few hundred yards from its previous home. Oliver Van Horn's home office was completely destroyed by Katrina, causing $3 million in property damage and lost inventory. This is the company's second temporary location in a year, and Eagan says they will probably be there for another 18 months.
To make matters worse, Eagan says he's still fighting with his insurance company over claims, another headache common to the area's business owners. He says he's only recouped 60 percent of the $3 million loss so far. And he's dealing with increased costs, as well. Oliver Van Horn Co. had $6 million worth of property insurance prior to Katrina. When the policy came up for renewal this summer, his insurance company said they wanted to reduce the coverage to $2.5 million—but for more than eight times the price he was paying pre-Katrina.
Thanks to an order by Louisiana Governor Kathleen Blanco, insurance companies must cover businesses for the same amount stated in their existing policies until the end of this year. But they still have to pay the increase.
“No one wants to write insurance policies here,” Eagan explains. “And that could be the straw that breaks the camel's back come January 1st.”
An emotional ordealThe emotional toll on employees since Katrina has been high, to say the least. Oliver Van Horn has lost 10 people in the last year. One committed suicide two weeks after the storm, another suffered a nervous breakdown this summer and has not returned, and a third who was presumed dead recently turned up living in Texas. The other seven survived, but did not return to work. In addition, half of the firm's 22 current New Orleans employees are still living in temporary housing. These are things that change your entire outlook, Eagan says.
“The way I ran the business a year ago and the way I run it today are two different ways,” he says. “You don't grab somebody, mentally, by the shirt and chew 'em out anymore. That's not happening.”
A kinder, more understanding environment is just the tip of the iceberg. Eagan says he never used to take a lunch break, but now, “I get out for an hour, because I need to clear my head,” he says. Especially in the months soon after the storm, work was the only stable thing many people had, so it was important for employers to establish a sense of normalcy amidst the chaos. Though the situation is improving, there's still a sense among many business owners that they have to put on a good face for their employees.
“Even if you're in a [bad] mood, you've got to show and lead your people in a more positive manner,” Eagan says. “They're dealing with an enormous amount of personal tragedy—even if they haven't lost anything—and you've got to make them want to come here. This is an outlet.”
The city of New Orleans has lost more than half of its residents since Katrina. Naturally, businesses must do more with fewer people, and this has changed the office dynamic as well.
“It used to be that your chain of command was real defined. I don't think that happens anymore,” Eagan says. “I clean the bathrooms here on the weekends…If he can't do something or she can't do something, I'm willing to do it. We just have to get it done. There's no, 'Oh, that's your job,' or, 'I'm not going to do that anymore.' It's, 'Oh, you're behind, how can I help you?'”
Adds Thomas, “...your place of employment really does become your extended family when something like this happens.”
The people problemThe labor shortage is the greatest challenge facing local businesses, says economist Peter Richiutti, associate dean of the A.B. Freeman School of Business at Tulane University. It's affecting everyone—from the energy companies eager to keep drilling in the Gulf to the restaurants anxious to expand their limited hours of operation.
“The quintessential problem is the labor shortage,” Richiutti explains. “And labor is tied to housing, which is a problem. It's holding everybody back.”
That's certainly true for Dixie Mill, Inc., which is down 15 employees since the hurricane. Founded in 1917, family-owned Dixie Mill does little business in New Orleans itself, using the city as a base to serve its customers throughout Southern Louisiana—customers in the booming oil and natural gas industries. Dixie Mill sells machine tools and related cutting tools to companies that make equipment for oil and gas exploration and completion, and is coming off three consecutive record years. Sales manager Don Duggan expects to continue that trend this year, thanks to ongoing strength in the energy sector. Indeed, Richiutti says companies selling to the oil and natural gas industries haven't seen it so good since the '70s, and that the sector is expected to see a longer-than-usual growth cycle.
But Duggan says he'd feel better if he could fill the two outside and two inside sales positions he has open, along with a handful of warehouse jobs. Employment agencies, newspaper ads and Monster.com are yielding limited results because so many people have left New Orleans, and those that remain are in high demand. Over the summer, Duggan identified 13 “promising people” for the sales positions, but had no luck filling the jobs. When contacted for interviews, seven of the 13 apologized for sending their resumes because they'd decided to move out of New Orleans. He managed to hire two people, but before making it to the first day of work they, too, decided to move.
“Our business is good, but we're short-handed, just like everyone else,” he explains. “We're just trying to do more with less.”
Though all of the company's employees survived the storm, many have moved in the last year. Cahn, Dixie Mill's president, emphasizes the loss of talent the city has suffered, pointing to the number of physicians who have relocated to places like Atlanta and Houston to find work. Some estimates say the city has lost three-quarters of its doctors since Katrina. And with so many businesses not returning, professionals across a range of industries have fled to other cities, as well. Compounding matters, the blue-collar workers that are so needed in industries like distribution have not returned since the storm; many of them lived in the city's most devastated neighborhoods and have nothing to return to.
The situation is costing employers money. Warehouse employees who used to get $7.00 an hour to start at General Mill Supplies, headquartered in nearby Metairie, La., are now starting at $10 an hour, says company president Dimitry Morvant, Jr. The upward pressure on wages began soon after the storm, when fast-food chains such as Burger King were offering $6,000 signing bonuses for new employees.
Over the summer, Morvant lost two employees to the pay issue: One longtime employee was lured back to a previous employer for higher pay; and a new hire never made it to his first day after receiving a counter-offer from his former employer.
“We just can't get help,” says Morvant, whose company is in a similar situation to Dixie Mill, doing the majority of its business outside of New Orleans. Since Katrina, General Mill's New Orleans business is down 80 percent, Morvant says, pointing as an example to a good customer in St. Bernard's Parish who has not returned since the storm. St. Bernard's Parish was one of the areas hit hardest by Katrina.
Despite the loss, General Mill's overall business is up compared to this time last year. The company sells industrial pipe, valves and fittings to a range of customers that are tied to the oil industry.
Better days to comeThough fewer than half the residents have returned to New Orleans, and many businesses remain closed, those that are up and running are generating solid orders for distributors—especially if those distributors are serving the construction industry. That's true of W.W. Grainger, which operates two branches in New Orleans and counts the city's contractors, manufacturers and institutions among its diverse customer base. Grainger's downtown New Orleans branch, located just blocks from the Superdome, was completely destroyed by Katrina and didn't re-open until the end of April.
Though closed for eight months, the branch's year-to-date sales are tracking ahead of the previous year's numbers, says company spokesman Michael McGrew. This is due largely to the rebuilding activity in the city, adds downtown branch manager Jay Duhe, a 13-year Grainger veteran who was evacuated to Houston before the storm and returned to New Orleans in early September to help rebuild his branch. Re-opening the downtown branch was crucial to Grainger's local business because it is physically closest to the most damaged areas of the city, Duhe explains.
Grainger's network of 600 branches and 18 distribution centers nationwide helped replenish the vast amount of inventory the branch lost to the storm. Grainger wouldn't say how much was lost at the branch, but quantified the overall impact of Hurricanes Katrina and Rita in its third-quarter earnings statement last year, noting that hurricane-related sales were down $4 million compared to the previous year. Grainger had total sales of $5.5 billion in 2005.
Grainger had to completely rebuild the downtown branch, and took the opportunity to make some major renovations. The branch's showroom is 15 percent larger than it was pre-Katrina, at 1,500 square feet; the branch is stocking 33 percent more inventory than it was before the storm; and it has added employees, bringing the branch's total headcount to 11—all to handle the increased volume since re-opening in April.
“We are obviously seeing heavy traffic, and I think that's a result of getting that branch back open,” says Shaun Holliday, Grainger's district manager for the Alabama–Louisiana region.
At the same time, Holliday says it's difficult to predict how long the current conditions will last. With so many customers in different phases of recovery, and a lingering uncertainty over what the city will look like five or 10 years from now, no one wants to guess what the future holds.
“It's interesting, because everyone's in a different phase,” says Duhe. “We have some customers who've come back really quick; they've already recovered and rebuilt, so now we're partnering with them to help maintain their facilities and grow their business. Then we have customers who are still in the recovery phase…and we have other customers who are rebuilding.”
Adds Holliday, “We're not sure how long it's going to take, and we don't know what the future looks like. But we're proud of our position in New Orleans.”
Looking aheadPride is a common feeling among all of these businesses. Despite New Orleans' slow recovery, distributors and their employees display an undeniable sense of pride in the work they're doing and in the heritage and culture of New Orleans itself.
“Everyone was impacted by this storm in one way or another,” says Duhe, recalling the early days after the storm, when employees who'd lost everything worked alongside others whose homes and families were spared, all of them feeling a sense of loss and a need to put things back in order. “Even a year later, there's still a sense that, 'I'm helping to rebuild. I'm helping this community.' And that's important.”
For Eagan at Oliver Van Horn, pride is giving way to determination. His company's new motto, prominently displayed on its Web site and in promotional materials, is, “The fat lady has not sung.” It's not over for Oliver H. Van Horn Co. It's not over for New Orleans. But there is a long road ahead. The city still needs a coordinated re-building effort. More people need to return home. More businesses need to get back on their feet.
If these things don't happen, Eagan and others say, New Orleans will be a very different place in the not-too-distant future.
“I think it's a very difficult road ahead,” says Dixie Mill's Cahn. “I don't think it's clear to anyone what New Orleans will look like in five to 10 years.”
Visit the Oliver H. Van Horn Co Website .
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