Washington—The new edition of the wholesale industry report series, Facing the Forces of Change, will be released in March of this year by The National Assn. of Wholesaler-Distributors' Distribution Research and Education Foundation and Pembroke Consulting. The new edition, titled The Road to Opportunity, provides strategic insights into trends impacting the wholesale distribution supply chain through 2008.

"The Facing the Forces of Change series occupies a unique position in the distribution industry and in the analysis of supply chain and marketing channels," said Ron Schreibman, executive director of DREF. "The new edition of the study builds on a tradition of excellence by bringing together an unprecedented volume of information to help wholesale distribution executives prepare for the future."

The report covers key industry demographics, four major trends impacting wholesaler-distributors, competitive threats to distributors, supply chain technology, sales force issues, manufacturer relations and more. Written and researched by Pembroke Consulting president and NAW/DREF fellow Adam J. Fein and his team of experts, the report draws upon a broad set of data, including extensive interviews with more than 100 senior distribution executives, manufacturers, customers, analysts, professors and association executives. The report also includes survey responses from 1,000 wholesale distribution executives and 400 senior manufacturing executives.

To order the report, call (202) 872-0885 or visit www.nawpubs.org.