SAN DIEGO— i2 Trade Service's new i2 Distributor Catalog allows distributors the opportunity to develop a comprehensive catalog marketing program, which could include creating an Internet storefront, robust marketing collateral, and special product promotions.

To re-enter the distributor catalog business, i2 Trade Service is employing new technologies that extend the usability of product content beyond the printed page.

"It has always been our mission to evolve with the needs of our distributor customers. Because they were looking for alternative ways to market their business in the '90s, we responded by putting our catalog business on the back burner," says Robert Stone, director of product development.