NEWTON, MASS. — Tom Reilly wants to help you and your staff sell more products, more profitably, to more people. In the new edition of Value-Added Selling , he shares ideas and insights that will help you deliver more value to your customers and to compete at a higher level than your competition.

"I want to help you get credit for all the value added that your company brings to the table, encourage you to continue to recreate value for the customer, and show you how to increase customer retention and loyalty via increased customer satisfaction," said Reilly in the book's introduction.

Reilly guides his readers with an easy-to-implement, straightforward approach of four parts: Part I explains the benefits of the value-added philosophy; Part II is the strategy behind value-added selling; Part III dives into the tactical nature of selling; and Part IV discusses additional topics, including selling to high-level decision makers, the impact of technology sales letters, and time management.

Value-Added Selling encourages you to think the way your customers do, and to successfully present the customer with meaningful non-price reasons for choosing your product or service over the competition. Outlined in an assertive, customer-oriented manner, Reilly describes techniques for selling on the three dimensions of value: your product, company and commitment to the buyer; adding value to customer relationships; and penetrating accounts early to help buyers write specs, deep to create pull, and high to generate funding and support.

Value-Added Selling shows you how to discover the needs and wants of each of your customers, and then gives you a proactive course of action for meeting those needs and wants. With that, you dramatically improve your customer relationships, and your bottom line.

Reilly, president of Tom Reilly Training, Inc., has provided training to a number of professional associations, is the author of nine previous books, writes for more than two dozen trade publications, speaks and presents internationally, and is the author of INDUSTRIAL DISTRIBUTIONS "Strictly for Sales" column. Value-Added Selling is published by McGraw-Hill, and is available on Reilly's Web site, www.tomreillytraining.com, and on Amazon.com.