Hooked on the Web
By Staff -- Industrial Distribution, 5/1/1998
I love getting my monthly issue of ID. No kidding, but the first section I always go to is On the Web.You see, I'm the guy responsible for our Web site here at Principal Metals.
Many of the stories that I've read in the last year have been of tremendous help in understanding the Web and maximizing the effectiveness of our site. In fact, I keep a Word document on file with hyperlinks to each of the previous articles. When colleagues ask me for advice on getting started, I always give the document to them.
The one topic that I haven't seen covered is the tremendous importance of content. Our company is an industrial distributor of metals. Our site lists not only our day to day stock availability, but an ever growing database of machinability, forming data, welding, heat treating and application data.
We feel that visitors to our site will bookmark us and give us a try if and only if we give them a good reason. We must be doing something right, because since its launch in September of 1997, we have had over 18,000 user sessions at our site, we average 8-10 new inquiries and 1-2 orders per day.
The Web site has added roughly 20 percent to our total order volume and has really been a boon to the business.
I really feel that if we didn't have the content we do at the site, we would never get the hits that we do. We constantly get compliments on it and so I constantly work on building it.
Keep up the good work!
Sam Fischer
Web Master
Principal Metals, Inc.
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